WORK

Here’s a curated selection of my work—think of it as a greatest hits playlist. From scroll-stopping emails and click-me homepage heroes to snappy product names and package copy that pops, I love finding the right words to spark curiosity, connection and conversion.

EMAILS

Inbox, meet impact. Whether heroing a new product or rolling out collaborations like the Grinch x China Glaze Holiday Collection, I adapt my voice to fit each brand’s unique personality. From subject line to CTA, every word is crafted to spark excitement, engage readers, and drive action.

PRODUCT, SHADE NAMING AND PACKAGING COPY

Naming shades and collections is one of my favorite word games. Each example here shows how a few clever words can capture a mood, tell a story and make a product instantly irresistible.

When NCLA Beauty developed a gel-like polish, I was tasked with coming up with a name that would convey the product’s purpose, while also maintaining the brand’s playful tone. I went on to create supplementary marketing collateral, as well as the kit name.

I conceived NCLA Beauty’s holiday kit themes + names and wrote accompanying packaging copy.

I handled packaging copy creation for NCLA Beauty’s Treatments line, making sure to produce pithy yet cheeky descriptors in keeping with the brand’s irreverent tone

I took two distinct brand voices—Sesame Street’s and China Glaze’s—to create collection, shade names and campaign copy that adhered to each company’s goals.

I conceived the “Extension Seeker” name for Salon Perfect’s line of false lashes, which are designed to create a lash extension-like effect, as well as packaging and launch copy.

WEBSITE/BANNER COPY

Short, snappy and impossible to ignore, these homepage heroes are built to catch eyes and earn clicks. Think bold headlines, quick-hit copy and a clear reason to explore more.

SEO-OPTIMIZED CONTENT

From native advertising campaigns for Tweezerman and Caress to beauty deep-dives, these articles prove that useful can also be fun. Written with SEO in mind (but never at the expense of personality), they’re designed to pull readers in and keep them scrolling.

VIDEO SCRIPTS

When Hollywood Fashion Secrets tapped influencer Vic Styles to be the face of its festival style guide video series, I penned scripts that were conversational yet informative.